$35K
BudgetTUI
ClientTravel & Aviation
IndustryIn a competitive travel market, TUI faced significant challenges with brand recognition and trust in the Dutch Caribbean. Despite operating daily flights to Amsterdam, the company struggled with varied reputations across islands, low customer awareness of its services, and competition from established players like KLM. To address these issues, D&I together with TUI partnered with us to launch a strategic campaign aimed at transforming its brand image, enhancing visibility, and building customer trust in the region.
TUI faced several branding challenges in the Dutch Caribbean, including a varied reputation across islands and a lack of customer trust. Travelers often preferred competitor KLM, and the company’s recent name change had gone unnoticed, leaving the audience unaware of TUI’s services and brand identity. These obstacles limited TUI’s ability to connect with its audience and grow its market share.
working process
Our Approach:
To address these challenges, we developed a comprehensive strategy centered on media content creation and influencer marketing. Here’s how we executed the campaign:
1. Research & Strategic Planning
We conducted a baseline study to understand TUI’s market challenges and opportunities. Insights from the research shaped a strategy focused on storytelling through high-quality media and authentic influencer collaborations.
2. Video Production Across Borders
Our team traveled between Curaçao, Bonaire, Aruba, and the Netherlands to produce captivating video content. This showcased TUI’s services, destinations, and unique travel experiences, bringing the brand’s story to life.
3. Influencer Marketing
We partnered with influencers who had strong local and international followings to amplify TUI’s message and establish trust with diverse audiences. Their content resonated deeply with TUI’s target market, making the campaign more relatable and impactful.
4. Campaign Rollout & Media Activation
The media content and influencer campaigns were strategically launched across multiple platforms, ensuring broad visibility and engagement throughout the Dutch Caribbean.
5. Real-Time Optimization
We monitored the campaign closely, adjusting tactics based on performance data to maximize impact and ensure alignment with goals.
The Outcome
The campaign achieved significant results:
- Increased brand awareness and recognition across all target markets.
- Improved trust and perception of TUI, making it a preferred choice among travelers.
- Strengthened TUI’s position as a leading travel provider in the Dutch Caribbean.
This project exemplifies our ability to execute complex, multi-location campaigns with impactful results. By leveraging high-quality media production and influencer partnerships, we helped TUI overcome market challenges and create a strong, recognizable brand presence in a competitive industry.
" The team crafted a data-driven branding campaign that elevated TUI’s presence and awareness across the Dutch Caribbean. They positioned TUI as a trustworthy, friendly, and caring travel brand in Aruba, Bonaire, and Curaçao. "
Business Development, External Affairs, and MarketingCaroline Hartel
Data Collection
Media & Advertising
web/app development
Strategic Campaigns
Marketing Consultancycontact us
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